Market research in Malaysia can be challenging due to language barriers, cultural differences, and limited access to data. Learn how to overcome these hurdles with our guide.
Want to improve your brand's reputation? Start by understanding what your consumers think. Learn how to gather valuable feedback with this guide.
Need help getting your products or services noticed? Discover vital tips on developing & executing successful go-to-market strategies for seamless market penetration.
Are you looking for a market research provider in Malaysia? Read this guide first! Learn which criteria to consider and how to choose the right team for your project
Measuring the effectiveness of your ad campaigns is crucial for improving the ROI of your marketing dollars, and Brand Lift Surveys can help! Check out this comprehensive guide to learn how it works.
Building a successful brand for your business is crucial to its success. Follow these ten essential steps to gain maximum exposure and make the most of your small business!
With so many marketing channels and tools available to businesses , it's very easy to forget that happy customers have for years been considered one of the best forms of marketing for businesses.
In this article we take a closer look at what defines a target market as well as share our top tips on how to identify and define the target market for your business.
In this article we take a closer look into the importance of brand health tracking and how businesses can effectively measure their brands performance in the market.
As one of the leading market research companies in Malaysia, the team at Vodus have put together this handy guide for those in Malaysia who are considering a career in market research.
Whether you are a start up, Small Medium Enterprise (SME) or a Large Corporation, a positive customer is one of the key factors which can determine the overall long term success of your business.
In its central role in businesses, surrounded by product, sales, marketing and customer service teams, product marketing has gained greater importance in the world of advertising, marketing and communications over the past few years.
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