Product Innovation Research

1. Usage & Attitude

Gain insights into your target consumer’s consumption habits and attitude towards your product category. Develop a product that your target customers want and need by analyzing these data points to identify their:

1. Pain points
2. Purchase driver
3. Need gaps
4. Optimal price that they are willing to pay for

2. Product Concept Test

Test your product idea to your target consumers to get their feedback and gauge their receptiveness towards trying it. Use GIF or video through Vodus surveys to describe your product concept in an engaging manner which yields more thoughtful responses. Insights from the concept test can be used to identify your low hanging fruits and help you develop a product that fits to the wants and needs of your target market.

3. Home Usage Test

If you have a product sample ready, let your target consumers test your product and get valuable feedback and testimonials from real consumers. Vodus employs home usage test method to test FMCG products such as ready-to-drink, ready-to-eat, body care, shampoo, skincare, make up, detergent, cooking oil among target consumers. Testers are recruited from across the country via our proprietary OMTOS technology to gather samples that accurately represents our target market. Insights from the HUT can then be used to optimize your product to ensure a successful product launch.