Market Research in Indonesia

Indonesia is rapidly emerging as a key business hub in Southeast Asia, strategically located near Singapore and Malaysia. This prime positioning makes it an ideal environment for entrepreneurs and small to medium enterprises (SMEs) to thrive.

As the largest economy and most populous nation in the region, Indonesia accounts for approximately 40% of ASEAN's economy and population, making it a vital player on the Southeast Asian stage. It is also the only G20 member in the region, attracting significant interest from investors drawn to its impressive economic growth and vast market potential.

In the first quarter of 2024, Indonesia's economy grew by 5.11% year-on-year, driven primarily by strong domestic demand and state budget support. This growth marks the highest rate in three quarters and has positively impacted the unemployment rate, highlighting the country’s economic resilience.

Foreign businesses looking to enter the Indonesian market can benefit from collaborating with local partners to navigate the complexities of its regulatory environment. Patience, adaptability, and compliance are essential, as regulations can vary significantly across regions and sectors.

Key industries driving Indonesia's growth include manufacturing, agriculture, mining, and tourism. With a dynamic economic landscape and a growing consumer base, Indonesia is well-positioned to be a leading business destination in Southeast Asia.

Vodus Research is dedicated to empowering businesses aiming for success in the vibrant Indonesian market. With a deep understanding of Indonesia's unique market dynamics, we take a proactive approach that combines innovative market research strategies with cutting-edge technology to deliver valuable insights.

By forming strategic partnerships with leading online publishers, we provide real-time, actionable market research across diverse consumer segments in Indonesia. This equips businesses with the intelligence they need to thrive and maintain a competitive edge in this dynamic environment.