November 29, 2024 1:17AM

Vodus Malaysia Housing Demand Market Report 2024

Malaysia’s housing market has been subject to significant fluctuations in recent years, influenced by economic uncertainties, changing consumer preferences, and global and local events [1]. These factors have led to an oversupply of properties in certain regions, resulting in a market overhang—where unsold properties remain on the market for extended periods—posing risks for developers and investors alike [2]. As a result, understanding the evolving dynamics of the housing market has become critical to ensure that developments align with consumer needs and can achieve sustainable sales.  

The modern homebuyer in Malaysia places a growing emphasis on affordability, practicality, and lifestyle-related features [3]. Beyond the basic need for shelter, buyers are now looking for homes that fit their budget, require reasonable maintenance, and come equipped with desired facilities [4]. In such a competitive market, developers need detailed, data-driven insights to guide their projects and mitigate risks.  

Vodus Malaysia Housing Demand Market Report 2024 offers a comprehensive analysis of housing demand across all states in Malaysia, with insights that remain relevant into 2025. By examining a variety of key factors such as regional demand patterns, buyer preferences for property types, budget ranges, monthly maintenance cost expectations, and desirable facilities, this research provides actionable insights that help developers create housing projects that align with current market needs [5]. 

Detailed Insights for Developers: 

Regional Demand Variability 

This research breaks down housing demand at a state level, revealing how demand varies across Malaysia’s diverse regions. This helps developers understand the unique preferences and needs of buyers in different states, ensuring that their projects are tailored to local market dynamics and can achieve greater success. This detailed regional segmentation will assist developers in making informed decisions about where to build and which features to prioritise in each area [5]. 

Preferred Property Types 

By identifying the most sought-after property types, ranging from landed homes to high-rise units and mixed-use developments, the research enables developers to focus on property types with the highest demand in their target markets. This ensures that developers are focusing their resources on building the types of properties that are most likely to sell, reducing the risk of unsold inventory or market saturation [6]. 

Budget Benchmarks 

This research provides budget benchmarks, outlining the price ranges that prospective buyers are most comfortable with. This helps developers adjust their pricing strategies and avoid overpricing or underpricing their offerings, ensuring that homes are competitively priced to meet the expectations of potential buyers. Understanding these budget preferences is crucial for pricing homes effectively and maximizing sales potential [7]. 

Maintenance Expectations 

Understanding buyers’ expectations around maintenance costs and efforts will guide developers in creating low-maintenance, cost-effective properties. Today’s buyers are increasingly seeking homes that are not only affordable to purchase but also affordable to maintain. Developers who take these expectations into account can build homes that appeal to budget-conscious consumers and reduce the likelihood of properties being perceived as burdensome to maintain [8]. 

Desired Facilities 

Insights into the facilities that buyers prioritize—such as security features, proximity to public transportation, and green, sustainable elements—help developers design projects that meet buyer priorities. Modern homebuyers are placing increasing value on security, convenient access to transportation, and environmentally friendly features like energy-efficient appliances and green spaces. By integrating these facilities into their developments, developers can increase the appeal of their properties, making them more competitive in today’s market [9]. 

By integrating these detailed insights into the development process, this market report empowers developers to make data-driven decisions that align with current market trends and future projections for 2025. These insights will ensure that housing developments are not only commercially viable but also reduce the risk of overhang by creating properties that meet the specific needs of today’s buyers, thus minimizing market risks and improving sales outcomes. [10]. 

This research is conducted using Vodus’ proprietary OMTOS online survey technology to survey 1,216 prospective home buyers across Malaysia with monthly household income more than RM3,500.  

Key questions answered in this Market Report: 

Where will housing demand be strongest in Malaysia in 2025 and beyond? 

Which regions and states in Malaysia are expected to see the highest housing demand in the coming years, and where should property developers focus their investments to capitalize on long-term growth? 

What types of properties will Malaysians prefer to buy in 2025? 

Are Malaysians increasingly favouring landed homes, condominiums, or other property types? How are emerging lifestyle preferences and market dynamics shaping the demand for different property types in 2025? 

What are the most attractive price ranges for Malaysian homebuyers in 2025? 

What price points are expected to be most appealing to Malaysian homebuyers in the next few years, and how can developers strategically price their properties to align with shifting market expectations? 

How much will Malaysian homebuyers be willing to spend on monthly maintenance costs in 2025? 

What will the average monthly maintenance costs be for properties in Malaysia, and how can developers plan for affordability while maintaining quality? 

What facilities and lifestyle features will be in high demand for Malaysian homes in 2025? 

What emerging amenities and features—such as sustainable living solutions, smart home technology, and community-driven spaces—will become key priorities for homebuyers in Malaysia in the coming years? 

Which states in Malaysia are projected to experience the highest housing demand through 2025? 

What long-term factors—such as infrastructure development, population growth, and urbanization—will drive housing demand in states like Selangor, Sabah, and Perak, and where should developers focus their efforts? 

What is the long-term outlook for housing demand in Malaysia through 2025 and beyond? 

What are the key trends and market forecasts for the Malaysian housing sector into 2025? How can developers and investors position their projects for sustained success over the next several years? 

Citations 

1. Bank Negara Malaysia. (2023). Annual Report 2023. 
2. NAPIC (National Property Information Centre). (2023). Property Market Report 2023. 
3. EdgeProp. (2023). Malaysia Property Trends Report. 
4. PropertyGuru. (2024). Consumer Sentiment Survey 2024. 
5. Savills Malaysia. (2023). Malaysia Real Estate Market Outlook. 
6. Knight Frank. (2023). Malaysia Real Estate Highlights. 
7. iProperty Malaysia. (2024). Market Demand Report 2024. 
8. CBRE Malaysia. (2023). Malaysia Property Market Overview. 
9. REHDA (Real Estate and Housing Developers’ Association). (2023). Housing Industry Report. 
10. JPPH (Jabatan Penilaian dan Perkhidmatan Harta). (2023). Malaysia Property Valuation Report.