Retail Market Research

Empowering Retail Success with Consumer Insights

Leverage deep consumer understanding and advanced analytics to convert emerging market trends into actionable retail strategies. Elevate customer experiences and foster sustainable growth in today’s competitive landscape.

In the dynamic retail sector, staying competitive demands a deep understanding of consumer behaviour, market dynamics, and industry shifts. Market research empowers businesses across various fields, including groceries, apparel, electronics, e-commerce, and pharmacies, by providing valuable data to optimize their offerings and enhance customer engagement.

As consumer preferences and shopping habits evolve, success in retail relies on a clear grasp of the market landscape. Insights from market research reveal key customer motivations, enabling brands to refine their product lines and marketing strategies effectively.

At Vodus Research, we offer a range of market research solutions designed to empower retail companies to thrive in this dynamic environment. Our consumer insights research delves deep into customer preferences and behaviours, providing actionable insights that inform product development and marketing strategies.

We also conduct trend analysis to identify and analyse emerging trends in the retail sector, including shifts in shopping habits, the rise of e-commerce, and the increasing importance of sustainability. This helps businesses stay ahead of the curve and meet the demands of a fast-paced marketplace.

Retail Market Research

Unlocking Retail Success in Southeast Asia’s Competitive Landscape​​

Vodus Research delivers actionable insights to retail professionals in sectors like food & beverage, apparel, pharmacy, wellness and electronics across Southeast Asia. Our custom market research solutions enable informed decision-making, helping you seize market opportunities. By leveraging data-driven strategies and a profound understanding of consumer behaviour, we guide your business to success in the ever-evolving retail landscape.

Find out more about our market research solutions for the following regions:

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Our Retail Market Research Solutions

Target Segment Research for Retail

Understanding the demographics, preferences, and behaviours of target consumers is essential for retail success. Our Target Segment Research equips businesses with insights into customer characteristics like age, income, and shopping habits. By analyzing these factors, retailers can tailor their marketing strategies and product offerings to meet the unique needs of their ideal customer segments.

This targeted approach enhances customer satisfaction and drives engagement, ultimately positioning retailers for sustainable growth in a competitive landscape.

Customer Satisfaction Research for Retail

Measuring customer satisfaction is essential for maintaining loyalty and enhancing the shopping experience. Our Customer Satisfaction Research provides valuable insights that help retailers understand feedback, tailor their services, and address client pain points. By focusing on customer experiences, retailers can make data-driven improvements that boost retention and foster stronger relationships.

This commitment to customer satisfaction is key to driving repeat business and positive referrals, ultimately building brand loyalty and ensuring long-term success in a competitive retail landscape.

Brand Health Tracking for Retail

In retail, a strong brand presence is essential for success. Brand Health Tracking offers insights into brand perception, awareness, and loyalty over time. By monitoring these metrics, retailers can gauge their market position, identify strengths, and pinpoint areas for improvement. This proactive approach allows businesses to refine their marketing strategies and enhance brand equity.

Ultimately, effective brand tracking builds customer trust and positions the brand for long-term growth and recognition in a competitive market.

Product Innovation Research​​ for Retail

Staying ahead in the competitive retail landscape demands continuous innovation. Our Product Innovation Research empowers retailers to identify emerging trends and evolving consumer needs, providing critical insights that inform the development of new products. By understanding what resonates with their audience, retailers can create offerings that not only meet current demands but also anticipate future preferences.

This proactive approach to innovation fosters customer engagement, strengthens brand loyalty, and ultimately drives sales, ensuring retailers remain relevant and competitive in a dynamic market.

Market Research for Retail

Discover how Vodus Research’s market insights have transformed retail strategies. Our case studies showcase how our solutions have helped clients enhance offerings, optimize customer experiences, and navigate competition, ultimately achieving their goals and standing out in the market.

Challenges

1
Unclear Consumer Needs & Preferences

Brands often lack precise data on shifting consumer needs, leading to product offerings that may not meet market demand. Understanding consumer preferences through concrete data is essential for product innovation.

Solutions

1
Usage and Attitude

Vodus utilizes the large sampling frame of our proprietary OMTOS survey technology to get a representative sample of you core consumer segments to measure preferences, usage, attitudes, and purchase intent. We analyse the data to identify emerging trends and unmet needs, enabling data-driven decisions for product development.

Challenges

2
High Product Failure Rates

Without robust quantitative validation, many new products fail after launch due to insufficient testing of concepts and market potential. Companies need reliable metrics to predict success.

Solutions

2
Concept Test, Use Test & Validation

We test product concepts with your target market before launch using GIFs embedded in our surveys or performing product use test by consumers via Home Use Test or Central Location Test. By gathering feedback on potential products, companies can assess demand, refine ideas, and reduce the risk of failure, ensuring only the most promising products move forward.

Challenges

3
Difficulty Differentiating in a Crowded Market

In saturated markets, determining how to stand out is challenging. Brands struggle to quantify their unique value proposition compared to competitors.

Solutions

3
Competitive Positioning Research

We leverage on competitive analysis and market insights to identify gaps in the market and opportunities for differentiation. By understanding competitor strengths and weaknesses, brands can develop products that offer unique benefits and stand out from the crowd.

Challenges

1
Unknown Brand Positioning Relative to Competitors

In Consumer Goods, branding plays an important role in the minds of consumers in deciding which brand to buy from. Hence, it is crucial that consumer goods companies know how their brands perform in the minds of their consumers relative to their competitors.

Solutions

1
Brand Performance Tracking

Vodus uses proprietary OMTOS survey technology to accurately measures a brand’s consumer purchase journey such as awareness, usage, consideration, and preference and benchmark them against competitor brands. By regularly measuring these indicators, consumer goods brands can spot trends early, respond to shifts in consumer sentiment, and adjust marketing strategies to maintain a strong market presence.

Challenges

2
Limited Understanding of Brand Perception

Many consumer goods brand struggle to grasp how consumers truly perceive their brand in the marketplace. Without continuous insights into brand perception, companies risk making decisions that could negatively impact their brand image and customer loyalty.

Solutions

2
Brand Potential Analysis

We continuously track your brand potential by measuring how consumers perceive your brand and identify the key brand imageries that strongly influence your consumer’s brand consideration and purchase intention. By gaining actionable insights into your brand image relative to your competitors, you can address negative perceptions and enhance positive brand attributes to win over your competitor’s customers.

Challenges

3
Difficulty in Assessing Brand Strengths and Weaknesses

Companies often face challenges when evaluating the overall performance and potential of their brand relative to thier competitors. Without a comprehensive understanding, they miss opportunities to capitalize on strengths or mitigate weaknesses.

Solutions

3
SWOT Analysis Combining Brand Performance and Brand Potential

We conduct a comprehensive SWOT analysis that evaluates both current brand performance and future brand potential by measuring consumer purchase journey and brand perception. By identifying internal strengths and weaknesses alongside external opportunities and threats, companies can create targeted strategies to strengthen their market position and capitalize on growth opportunities.

Challenges

1
Lack of Clarity on Target Audience

Retail and F&B businesses often market too broadly, failing to identify the most lucrative customer segments that could drive growth.

Solutions

1
Target Segment Analysis

Vodus analyses the market to identify the most relevant customer segments for your retail or F&B business. By understanding the unique traits and behaviours of each segment, businesses can tailor their marketing and product offerings more effectively.

Challenges

2
Missed High-Potential Market Segments

Without detailed market segmentation, retail and F&B businesses may overlook high-potential customer groups that represent easy growth opportunities.

Solutions

2
Identify Low Hanging Fruits

We use segmentation insights to uncover high-potential, easily accessible customer groups. Targeting these segments allows retail and F&B businesses to quickly drive growth with minimal investment.

Challenges

3
Ineffective Marketing Messages

Many retail and F&B businesses rely on generic marketing messages that fail to resonate with specific customer segments, leading to lower engagement and conversion rates.

Solutions

3
Develop a Tailored Marketing Message

Our insights can help retail and F&B businesses to craft personalized marketing messages that speak directly to the needs and desires of each target segment, increasing the likelihood of engagement and customer loyalty.

Challenges

1
Unclear Campaign Effectiveness

Consumer goods brands often lack visibility into whether their advertising campaigns are delivering the desired impact. Without proper measurement, it’s difficult to determine which campaigns are driving engagement and which are falling short.

Solutions

1
Measure Ad Recall Rate

Vodus surveys your target consumers to assess how many consumers remember your advertisement after exposure. By measuring ad recall rates, brands can determine how well their campaigns resonate and stick with their audience.

Challenges

2
Difficulty Identifying the Right Audience

Many consumer goods companies struggle to understand whether their ads are reaching the intended audience, making it hard to refine targeting and ensure the right message is getting to the right people.

Solutions

2
Analyse Audience Profile for Ad Recall

We measure and analyse the demographic and psychographic profile of the consumers who recall your ads. Understanding who remembers your ads helps ensure you're reaching the right segments and allows for more precise targeting in future campaigns.

Challenges

3
Inability to Measure Ad Impact on Consumer Behaviour

Consumer goods brands frequently fail to gauge how their ads influence consumer attitudes, preferences, and actions. Without these insights, optimizing future campaigns to better connect with the audience is challenging.

Solutions

3
Evaluate Ad Impact on Target Audience

We assess how your ad influences consumer attitudes, purchase intent, and brand perception within your target audience. This analysis helps determine if your campaign successfully drives the desired actions and behaviours, allowing you to optimize future messaging for greater impact.

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Vodus is a leading market research company based in Malaysia that harnesses modern strategies and cutting-edge research technology to transform the landscape of market and consumer insights. Through strategic partnerships with top online publishers, we deliver real-time, actionable insights from all consumer segments across Southeast Asia, empowering businesses with the intelligence they need to stay ahead in a dynamic market.

Announcement: Beware of scammers pretending to be employees of Vodus.

They will contact you via WhatsApp and ask you to complete travel surveys, follow YouTube channels among other things. Our online surveys are conducted on Vodus Rewards and our media partners websites such as Astro, Media Prima, The Star. We will not send you WhatsApp messages asking you to complete online surveys or perform marketing actions.

Email

contact@vodus.com

Phone number

+604 2814 187

+6011 5417 5167

Our Offices
Kuala Lumpur

A-10-01, Pinnacle PJ, Lorong Utara C, PJS 52, 46200 Petaling Jaya Selangor, Malaysia

Penang

Plot 96, IV, Solok Bayan Lepas, 11900 Bayan Lepas, Penang, Malaysia

312-E, Jalan Perak, 11600 George Town, Penang, Malaysia

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