Retail Market Research

Empowering Retail Success with Consumer Insights

Leverage deep consumer understanding and advanced analytics to convert emerging market trends into actionable retail strategies. Elevate customer experiences and foster sustainable growth in today’s competitive landscape.

In the dynamic retail sector, staying competitive demands a deep understanding of consumer behavior, market dynamics, and industry shifts. Market research empowers businesses across various fields, including groceries, apparel, electronics, e-commerce, and pharmacies, by providing valuable data to optimize their offerings and enhance customer engagement.

As consumer preferences and shopping habits evolve, success in retail relies on a clear grasp of the market landscape. Insights from market research reveal key customer motivations, enabling brands to refine their product lines and marketing strategies effectively.

At Vodus Research, we offer a range of market research solutions designed to empower retail companies to thrive in this dynamic environment. Our consumer insights research delves deep into customer preferences and behaviors, providing actionable insights that inform product development and marketing strategies. We also conduct trend analysis to identify and analyze emerging trends in the retail sector, including shifts in shopping habits, the rise of e-commerce, and the increasing importance of sustainability.

Additionally, our retail heat mapping solutions use advanced geospatial analysis to measure drive times, areas of influence, and accessibility for every retail outlet. We map out target market sizes, identify regular and irregular customers, and pinpoint lapsers across districts and catchment areas. Combining this with traffic flow data and competitive location analysis, we help businesses optimize store placement, improve network performance, and uncover gaps or opportunities in the market.

By leveraging these comprehensive solutions, retail businesses and shopping malls can align their strategies with market realities, drive growth, and maintain a competitive edge in today’s challenging landscape.

Retail Market Research

Unlocking Retail Success in Southeast Asia’s Competitive Landscape​​

Vodus Research delivers actionable insights to retail professionals in sectors like food & beverage, apparel, pharmacy, wellness and electronics across Southeast Asia. Our custom market research solutions enable informed decision-making, helping you seize market opportunities. By leveraging data-driven strategies and a profound understanding of consumer behavior, we guide your business to success in the ever-evolving retail landscape.

Find out more about our market research solutions for the following regions:

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Our Retail Market Research Solutions

Target Segment Research for Retail

Understanding the demographics, preferences, and behaviors of target consumers is essential for retail success. Our Target Segment Research equips businesses with insights into customer characteristics like age, income, and shopping habits. By analyzing these factors, retailers can tailor their marketing strategies and product offerings to meet the unique needs of their ideal customer segments.

This targeted approach enhances customer satisfaction and drives engagement, ultimately positioning retailers for sustainable growth in a competitive landscape.

Customer Satisfaction Research for Retail

Measuring customer satisfaction is essential for maintaining loyalty and enhancing the shopping experience. Our Customer Satisfaction Research provides valuable insights that help retailers understand feedback, tailor their services, and address client pain points. By focusing on customer experiences, retailers can make data-driven improvements that boost retention and foster stronger relationships.

This commitment to customer satisfaction is key to driving repeat business and positive referrals, ultimately building brand loyalty and ensuring long-term success in a competitive retail landscape.

Brand Health Tracking for Retail

In retail, a strong brand presence is essential for success. Brand Health Tracking offers insights into brand perception, awareness, and loyalty over time. By monitoring these metrics, retailers can gauge their market position, identify strengths, and pinpoint areas for improvement. This proactive approach allows businesses to refine their marketing strategies and enhance brand equity.

Ultimately, effective brand tracking builds customer trust and positions the brand for long-term growth and recognition in a competitive market.

Product Innovation Research​​ for Retail

Staying ahead in the competitive retail landscape demands continuous innovation. Our Product Innovation Research empowers retailers to identify emerging trends and evolving consumer needs, providing critical insights that inform the development of new products. By understanding what resonates with their audience, retailers can create offerings that not only meet current demands but also anticipate future preferences.

This proactive approach to innovation fosters customer engagement, strengthens brand loyalty, and ultimately drives sales, ensuring retailers remain relevant and competitive in a dynamic market.

Market Research for Retail

Discover how Vodus Research’s market insights have transformed retail strategies. Our case studies showcase how our solutions have helped clients enhance offerings, optimize customer experiences, and navigate competition, ultimately achieving their goals and standing out in the market.

Challenges

1
Unclear Consumer Needs & Preferences

Retail and F&B businesses often struggle to understand what their customers truly want, leading to product or menu offerings that miss the mark. Without clear insights into consumer preferences, it's hard to develop products that resonate with your audience.

Solutions

1
Consumer Needs Analysis

Vodus utilizes our proprietary OMTOS survey technology to conduct in-depth research to identify unmet needs and preferences within your target audience. By understanding what customers are looking for, retail and F&B businesses can refine their product offerings to better align with consumer expectations.

Challenges

2
High Product/Offering Failure Rates

Many new retail and F&B products or menu items fail due to insufficient testing before launch. This can result in wasted resources and poor customer reception, damaging the brand’s reputation.

Solutions

2
Concept Testing & Validation

We can help you test new product or menu concepts with your target market before launch. Gather feedback on potential offerings to assess demand, refine ideas, and reduce the risk of failure, ensuring only the most promising concepts are pursued.

Challenges

3
Difficulty Differentiating in a Competitive Market

Retailers and F&B brands face tough competition, and creating offerings that stand out can be challenging. Without a clear value proposition, brands risk blending into a crowded market.

Solutions

3
Competitive Positioning Research

Leverage market research to analyze competitor offerings and identify opportunities for differentiation. By understanding how competitors are positioning themselves, retail and F&B businesses can develop unique products or services that stand out and attract more customers.

Challenges

1
Unclear Brand Perception Among Consumers

Retail and F&B businesses often struggle to understand how consumers perceive their brand, which can lead to weak customer loyalty and ineffective brand positioning.

Solutions

1
Brand Performance Tracking

Vodus uses proprietary OMTOS survey technology to accurately measures your consumer purchase journey such as awareness, usage, consideration, and preference and benchmark them against competitor brands. By regularly measuring these indicators, retail and F&B brands can spot trends early, make timely adjustments to shifts in consumer sentiment, and adjust marketing strategies to maintain a strong top-of-mind.

Challenges

2
Difficulty Tracking Brand Performance Over Time

Many retail and F&B businesses fail to consistently monitor how their brand is performing in the market, making it hard to identify when adjustments are needed to maintain relevance and appeal.

Solutions

2
Brand Potential Analysis

We continuously track your retail and F&B brand potential by measuring how consumers perceive your brand and identify the key brand imageries that strongly influence your consumer’s brand consideration and purchase intention. By gaining actionable insights into your brand image relative to your competitors, you can address negative perceptions and enhance positive brand attributes to win over your competitor’s customers.

Challenges

3
Limited Insight into Brand Strengths and Weaknesses

Without regular analysis, it’s difficult to know what aspects of a brand are resonating with retail and F&B consumers and which areas need improvement.

Solutions

3
SWOT Analysis Combining Brand Performance and Brand Potential

We conduct a comprehensive SWOT analysis that evaluates both current brand performance and future growth potential through consumer purchase journey and brand perception measurements. This helps retail and F&B brands to identify key opportunities for brand development and ways to address weaknesses, ensuring long-term success.

Challenges

1
Lack of Clarity on Target Audience

Retail and F&B businesses often market too broadly, failing to identify the most lucrative customer segments that could drive growth.

Solutions

1
Target Segment Analysis

Vodus analyzes the market to identify the most relevant customer segments for your retail or F&B business. By understanding the unique traits and behaviors of each segment, businesses can tailor their marketing and product offerings more effectively.

Challenges

2
Missed High-Potential Market Segments

Without detailed market segmentation, retail and F&B businesses may overlook high-potential customer groups that represent easy growth opportunities.

Solutions

2
Identify Low Hanging Fruits

We use segmentation insights to uncover high-potential, easily accessible customer groups. Targeting these segments allows retail and F&B businesses to quickly drive growth with minimal investment.

Challenges

3
Ineffective Marketing Messages

Many retail and F&B businesses rely on generic marketing messages that fail to resonate with specific customer segments, leading to lower engagement and conversion rates.

Solutions

3
Develop a Tailored Marketing Message

Our insights can help retail and F&B businesses to craft personalized marketing messages that speak directly to the needs and desires of each target segment, increasing the likelihood of engagement and customer loyalty.

Challenges

1
Unclear Campaign Effectiveness

Retail and F&B businesses often struggle to determine whether their advertising campaigns are truly resonating with their target audience and driving the desired outcomes.

Solutions

1
Measure Ad Recall Rate

Vodus surveys your target retail and F&B consumers to assess how many consumers recall seeing your ad and measure how well it sticks with your audience. This helps gauge the effectiveness of your ad in creating brand awareness.

Challenges

2
Difficulty Identifying the Right Audience

Without clear insights into who is engaging with ads, retail and F&B businesses risk misdirecting their marketing efforts and not reaching the most valuable customers.

Solutions

2
Analyze Audience Profile For Ad Recall

We measure and analyze the demographic and behavioral profile of retail and F&B consumers who recall your ads. This ensures your campaigns are reaching the right target audience and helps refine future targeting efforts.

Challenges

3
Inability to Measure Ad Impact on Consumer Behavior

Many retail and F&B businesses fail to measure the impact of their ads on customer behavior, such as purchase intent or foot traffic, which hinders their ability to optimize future campaigns.

Solutions

3
Measure Ad Impact on Consumer Behavior

We evaluate the direct impact your ad has on customer behavior, including foot traffic, purchase intent, and overall engagement. This allows retail and F&B businesses to optimize their messaging and improve the ROI of their campaigns.

Challenges

1
Inefficient Store Placement

Retailers and F&B often struggle with placing stores in locations that maximize customer accessibility and revenue potential. Without a clear understanding of drive times, traffic flow, and competitor locations, businesses risk opening outlets in areas with low foot traffic or insufficient market demand.

Solutions

1
Measure Ad Recall Rate

Vodus provides retail mapping solutions that analyze drive times, traffic density, and socio-economic factors to identify high-potential locations. Our mapping tools visualize areas of influence and competitive saturation, enabling businesses to strategically place stores where they can capture the most customers and maximize revenue.

Challenges

2
Losing Customers to Competitors

Retailers frequently lose customers to competitors due to a lack of insights into why regular customers lapse or switch. This often results in a shrinking customer base and reduced market share.

Solutions

2
Customer Segmentation and Heat Mapping

Our retail mapping tools segment customers into categories such as regular, irregular, and lapsers, and map these segments geographically. This allows businesses to pinpoint areas where lapsers are concentrated and implement targeted marketing or loyalty programs to win them back while strengthening customer retention strategies.

Challenges

3
Limited Understanding of Market Potential

Retailers often lack visibility into the market potential of specific districts or catchment areas. This leads to missed opportunities in high-demand areas or oversaturation in low-performing ones.

Solutions

3
Target Market Sizing

Using retail heat mapping, Vodus identifies the target market size in specific areas, combining socio-economic data, consumer behavior analysis, and competitive insights. This allows retailers to prioritize high-potential regions and avoid oversaturation, ensuring a balanced and profitable network expansion strategy.

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Vodus is a leading market research company based in Malaysia that harnesses modern strategies and cutting-edge research technology to transform the landscape of market and consumer insights. Through strategic partnerships with top online publishers, we deliver real-time, actionable insights from all consumer segments across Southeast Asia, empowering businesses with the intelligence they need to stay ahead in a dynamic market.

Announcement: Beware of scammers pretending to be employees of Vodus.

They will contact you via WhatsApp and ask you to complete travel surveys, follow YouTube channels among other things. Our online surveys are conducted on Vodus Rewards and our media partners websites such as Astro, Media Prima, The Star. We will not send you WhatsApp messages asking you to complete online surveys or perform marketing actions.

Email

contact@vodus.com

Phone number

+604 2814 187

+6011 5417 5167

Our Offices
Kuala Lumpur

A-10-01, Pinnacle PJ, Lorong Utara C, PJS 52, 46200 Petaling Jaya Selangor, Malaysia

Penang

Plot 96, IV, Solok Bayan Lepas, 11900 Bayan Lepas, Penang, Malaysia

312-E, Jalan Perak, 11600 George Town, Penang, Malaysia

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