Providing you a clear overview of your market and consumers by surveying 17 million people in Malaysia
We are a market insight solution provider that partners with well-known online publishers to instantly generate market data from millions of Malaysians through our innovative One-Question Media Tracking Online Survey method.
By partnering with various media platforms that caters to their own niche set of audience demographics, we have created an online survey panel with unprecedented representation of the population.
Fast turnaround time
Determine market demand
Understand consumer usage and attitude
Competitive brand benchmarking (ad hoc)
Competitive brand benchmarking
Consumer journey tracker
Identify your low hanging fruits
Construct your Target Audience Persona (TAP)
Understand your TAP’s behavior and consumption habits
Strategize your marketing campaign
Pre-campaign marketing creative test
Brand impact test
Increase success rate of campaign
Measure campaign reach
Measure brand impact of campaign
Measure purchase intention and conversion rate
With the shortening attention span of people today, it's getting harder to get the general population to complete surveys. The few people that would do so are generally biased towards people who can be incentivized by low value rewards (eg: students, low income earners or retirees with lots of free time).
Vodus solves this by inventing the One-Question Media Tracking Online Survey (OMTOS) methodology that is more accurate, faster and cost effective.
Our research solution is able to achieve all that by utilizing the combined reach of 17 million Malaysians (53% of population) and content variety (from Chinese to Malay, sports to fashion, religious to tech, entertainment to business, ...) of the largest media companies in Malaysia to draw large unbiased samples to obtain market insights that truly represents the population.
Select your demographic and psychographic targets and set your quota.
Use powerful survey designing tools to design engaging surveys.
Create complex questionnaire flow with our highly intuitive questionnaire branching tree chart.
Distribute your survey to millions of Malaysians to gather representative market data.
Users will be shown the next question of the survey when they revisit any websites/app that is part of Vodus Media Network..
Users are only required to answer one question each time. They are not required to complete the questionnaire.
Users will be shown the next question of the survey when they revisit any websites/app that is part of Vodus Media Network (VMN).
Users will eventually complete the questionnaire as they repeatedly consume media content across Vodus Media Network on a regularly over a few days.
17 million active panelists in Malaysia (53% of population)
Media content (news, sports, movies, TV series etc) as incentives
More representative sample (everyone consumes media content!)
High sample's representation of the population
High accuracy of insights
3 days + fieldwork time