Vodus Research | Leading Market Research Company in Malaysia & Southeast Asia

Our Clients

What We Do

As a leading tech Market Research Company based in Malaysia, we harness modern strategies and cutting-edge technology to transform the landscape of market insights. Through strategic partnerships with top online publishers, we deliver real-time, actionable insights from all consumer segments across Southeast Asia, empowering businesses with the intelligence they need to stay ahead in a dynamic market.

Market Research Solution

Brand Health Tracking

Track and compare your brand health with your competitors

Target Segment Research

Create an ideal marketing strategy with insights to maximise ROI

Advertising Research

Measure your marketing campaign's ROI and performance

Product Innovation Research

Test and optimise your product to ensure perfect market fit

Vodus Media Network

Our Vodus Media Network comprises leading media partners across Southeast Asia, allowing us to utilize our unique One-question Media Tracking Online Survey (OMTOS) method to instantly survey 17 million consumers through the region's most popular media platforms. This approach helps us build a comprehensive online survey panel that captures the rich diversity of the market.

Through partnerships with industry giants like Media Prima, Astro, The Star, and Sin Chew, we ensure our insights are representative and highly accurate. Our extensive experience in market research and deep understanding of local dynamics equip us to provide clients with the critical information they need for success.

By delivering unique perspectives and actionable insights, Vodus Media Network empowers businesses to make informed decisions in a rapidly evolving landscape.

OMTOS Survey Technology

Responding to Surveys via Online Ad spaces

Respondent answer surveys directly on ad spaces on any Vodus Media Network websites, with no redirects or sign-ups, removing common drop-off points.

Show one question to online content consumers

Respecting Respondent's Time to Drive Better Responses

Respondents can answer as many questions as they wish in one session and earn rewards for each one. Without the pressure to rush for rewards, responses are more thoughtful and higher quality.

Show Next Question on Respondent's Next Visit

Respondents simply continue where they left off when they revisit any websites within the Vodus Media Network.

Show next question when user revisits VMN

Respondent Completes Survey

Respondents gradually complete the questionnaire as they repeatedly consume content across the Vodus Media Network over a few days.

Our Technology

Our OMTOS (One-Question Media Tracking Online Survey) method reimagines how surveys are done. Instead of asking respondents to complete a long questionnaire in one sitting, we break it down into bite-sized series of questions through online ad spaces on high-traffic platforms.

Respondents can answer as many questions as they like in one session and earn rewards for each question answered. The next time they visit any of our partner sites, they simply continue where they left off. This flexible, natural approach fits into how people actually browse online — respecting their time, keeping them engaged, and delivering thoughtful, high-quality answers without fatigue.

By spreading questions across multiple visits, we collect deep, comprehensive insights without overwhelming participants — resulting in better data quality and more representative insights.

With OMTOS, surveys become a natural part of people’s online experience — giving you more participants, deeper engagement, and higher-quality insights.

Testimonials

“It was a pleasure working with Vodus in discovering consumer behavior and trends in coffee consumption through a well-planned and executed taste test and target market research in Malaysia. Using unconventional approach in test methods and respondents recruitment allowed us to obtain robust data that provides in-depth insights. This helped us tremendously in identifying and validating our strategies and plans.”

Loh Foong Yee

Head of Marketing

“We engaged Vodus to survey the market to help us develop a go to market strategy.
Vodus gave us access to quality insights which has helped us with our marketing activities.
Their insights have also helped us to develop our product and understand our consumers and market landscape.”

Teoh Wei-Xiang

CEO

“We have a wonderful experience working with Vodus.
Their service is professional at a reasonable price.
The survey outcome had exceeded all our expectations.
We highly recommend their services to anyone who is looking for accurate and professional survey.”

Dr Yong Jia Ying

Senior Researcher

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Surveys