Market Research in Vietnam

Vietnam is emerging as a top destination for international businesses and local enterprises seeking foreign investment. With a stable political system and a strong record of economic growth, the country provides a favorable business environment. Its strategic location in East Asia enhances access to key emerging economies, while an open foreign direct investment (FDI) landscape attracts significant capital.

In Q1 2024, Vietnam's economy grew by 5.66%, surpassing growth rates from 2020 to 2023. This robust performance underscores its status as one of the fastest-growing economies globally, demonstrating resilience amid trade tensions and slower growth in China.

Key factors driving this growth include a shift of labor from agriculture to manufacturing, rising private investment, a booming tourism sector, increasing wages, and rapid urbanization. Exports have become vital to GDP, with industries like industrial production, textiles, electronics, and seafood expanding rapidly.

As Vietnam continues to attract attention as a dynamic business hub, its commitment to a strong economic environment makes it an ideal location for companies looking to seize opportunities in Southeast Asia. A young, skilled workforce and a competitive market further enhance its appeal for both local and international investors.

Vodus Research is dedicated to empowering businesses striving for success in the vibrant Vietnamese market. With a deep understanding of Vietnam's unique market dynamics, we adopt a proactive approach that integrates innovative market research strategies with cutting-edge technology to deliver valuable insights.

By forming strategic partnerships with leading online publishers, we provide real-time, actionable market research across diverse consumer segments in Vietnam. This equips businesses with the intelligence they need to thrive and maintain a competitive edge in this dynamic environment.