Market Research in Thailand

Over the past four decades, Thailand has transformed itself from a low-income country to an upper middle-income nation, becoming a celebrated success story in social and economic development. This remarkable progress is marked by sustained growth and significant poverty reduction, positioning Thailand as a key player in Southeast Asia's economic landscape.

As of Q2 2024, Thailand's GDP grew by 2.3% year-on-year, surpassing the marginally revised 1.6% growth in Q1 and exceeding forecasts of 2.1%. This increase represents the highest GDP growth since Q1 of 2023, driven by a robust trade performance—exports rose sharply by 4.8%, while imports grew only 0.5%. This positive trade balance highlights Thailand's competitive edge in global markets.

Looking ahead, the GDP is projected to expand between 2.3% and 2.8% for the year, bolstered by a resurgence in tourism and strong private consumption. With a favorable business environment, strategic location, and ongoing investments in infrastructure, Thailand offers a compelling opportunity for businesses looking to establish a presence in the dynamic Southeast Asian region.

Vodus Research is dedicated to empowering businesses aiming for success in the vibrant Thai market. With a comprehensive understanding of Thailand's unique market dynamics, we take a proactive approach that combines innovative market research strategies and cutting-edge technology to deliver valuable insights.

By forming strategic partnerships with leading online publishers, we provide real-time, actionable market research across diverse consumer segments in Thailand. This equips businesses with the intelligence they need to thrive and maintain a competitive edge in this dynamic environment.