Our Unique Market Research Technology

With the decreasing attention span of people today, it's getting harder to get the general population to complete surveys.

Vodus solves this by inventing the One-Question Media Tracking Online Survey (OMTOS) technology that is more agile, accurate, and cost effective.

Our research solution is able to achieve all that by utilizing the combined sampling frame and reach of 17 million Malaysians (53% of population) of the largest media platforms to draw large unbiased samples to generate market insights that accurately reflects the population.

Highly Accurate Insights

OMTOS survey technology generates highly accurate market insights by combining advanced data collection methods, sophisticated processing algorithms, rigorous validation processes, and user-friendly reporting. These features work together to deliver precise, actionable information that helps stakeholders make informed decisions and understand market dynamics with confidence.

High Response Rates

Tailored to today’s digital-centric audience, OMTOS breaks down surveys into a series of individual questions and distributes them one question at a time through online ad spaces, leveraging the extensive reach of digital platforms to achieve higher response rates from a diverse and engaged audience. This innovative approach not only minimizes respondent fatigue to elicit more thoughtful responses, but also allows for real-time data collection, ensuring that insights are timely and relevant to current trends.

Survey Diverse Demographic Groups

Collecting survey responses from diverse demographic groups can be challenging, but Vodus has a solution. Our extensive network of media partners ensures our surveys reach a varied audience and covers a large geographical region nationwide. Our OMTOS approach engages a wide range of participants, capturing insights that accurately reflect the demographic profile of your target market.

One-question Media Tracking Online Survey (OMTOS) Survey Technology

1: Survey

Users will be shown the first question of the survey when they visit any Vodus Media Network websites.

Show one question to online content consumers

2: Respondent

Users are only required to answer one question each time. They are not required to complete the questionnaire.

3: Next Survey Revisit

Users will be shown the next question of the survey when they revisit any Vodus Media Network websites.

Show next question when user revisits VMN

4: Survey completes

Users will eventually complete the questionnaire as they repeatedly consume media content across Vodus Media Network on a regularly over a few days.

OMTOS Survey Technology

Our innovative One-question Media Tracking Online Survey (OMTOS) is a low disruption survey technology that encourages up to 90% response rate from 17 million Malaysians to bring you insights that accurately represents the Malaysian people.

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Vodus is a leading market research company based in Malaysia that harnesses modern strategies and cutting-edge research technology to transform the landscape of market and consumer insights. Through strategic partnerships with top online publishers, we deliver real-time, actionable insights from all consumer segments across Southeast Asia, empowering businesses with the intelligence they need to stay ahead in a dynamic market.

Email

contact@vodus.com

Phone number

+604 2814 187

+6011 5417 5167

Our Offices

Kuala Lumpur

Level 13, Wisma Mont Kiara, 1, Jalan Kiara, Mont Kiara, 50480 Kuala Lumpur, Malaysia

Penang

Plot 96, IV, Solok Bayan Lepas, 11900 Bayan Lepas, Penang, Malaysia

312-E, Jalan Perak, 11600 George Town, Penang, Malaysia