OMTOS – Survey Reimagined

Our OMTOS (One-Question Media Tracking Online Survey) method reimagines how surveys are done. Instead of asking respondents to complete a long questionnaire in one sitting, we break it down into bite-sized series of questions through online ad spaces on high-traffic platforms.

Respondents can answer as many questions as they like in one session and earn rewards for each question answered. The next time they visit any of our partner sites, they simply continue where they left off. This flexible, natural approach fits into how people actually browse online — respecting their time, keeping them engaged, and delivering thoughtful, high-quality answers without fatigue.

By spreading questions across multiple visits, we collect deep, comprehensive insights without overwhelming participants — resulting in better data quality and more representative insights.

Why OMTOS Works Better

Higher Response Rates

Questions appear within ad spaces, with no redirects or sign-ups, removing common drop-off points.

Greater Engagement

Reward points for every question answered, redeemable for cash vouchers and shopping discounts — no need to finish the whole survey at once.

Reduced Fatigue

By eliminating the “all-at-once” approach, we prevent survey speeding and maintain attention.

More Accurate Insights

Without rushed answers, data is cleaner, richer, and more actionable.

One-question Media Tracking Online Survey (OMTOS) Survey Technology

Responding to surveys via Online Ad spaces

Respondent answer surveys directly on ad spaces on any Vodus Media Network websites, with no redirects or sign-ups, removing common drop-off points..

Show one question to online content consumers

Respecting respondent's time to drive better responses

Respondents can answer as many questions as they wish in one session and earn rewards for each one. Without the pressure to rush for rewards, responses are more thoughtful and higher quality.

Show next question on respondent's next visit

Respondents simply continue where they left off when they revisit any websites within the Vodus Media Network.

Show next question when user revisits VMN

Respondent completes survey

Respondents gradually complete the questionnaire as they repeatedly consume media content across the Vodus Media Network over a few days.

OMTOS Survey Technology

Our innovative One-question Media Tracking Online Survey (OMTOS) is a low disruption survey technology that encourages up to 90% response rate from 17 million Malaysians to bring you insights that accurately represents the Malaysian people.

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Vodus is a leading market research company based in Malaysia that harnesses modern strategies and cutting-edge research technology to transform the landscape of market and consumer insights. Through strategic partnerships with top online publishers, we deliver real-time, actionable insights from all consumer segments across Southeast Asia, empowering businesses with the intelligence they need to stay ahead in a dynamic market.

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contact@vodus.com

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+604 2814 187

+6011 5417 5167

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312-E, Jalan Perak, 11600 George Town, Penang, Malaysia