09 Dec 2019

Where do Malaysians shop for their skincare?

Online shopping in Malaysia has gained significant popularity over the years and this has changed the way Malaysians shop for their skincare.

Online shopping has opened up new opportunities for smaller skincare brands to inexpensively market their products, whereas established skincare brands are looking to online shopping to offset the general decline in retail.

What drives a consumer to buy their skincare online?

Our survey shows that consumers are most likely to cite lower prices as their reason for buying their skincare online.

Even though that low prices is deemed to be the motivation for online skincare purchase, we can’t ignore the differing factors that discourages consumers from purchasing their skincare offline.

 

The authenticity of skincare brands has become the major deterrent in online skincare purchases as cited by 33.4% of consumers who bought their skincare offline. In order for online stores to encourage more consumers to buy their skincare online, proactive measures are needed to clamp down on the sale of fake skincare brands on their platform.

More Article

09 Dec 2019
Malaysian E-wallet Market Survey (Q3 - 2019)
09 Dec 2019
Malaysia Property Market Outlook (Q4 – 2019)
11 Apr 2020
Impact of COVID-19 on Malaysian Consumers
15 Apr 2020
Post Stratification: The faster alternative to stratified sampling
13 Apr 2020
The Proper Way to Conduct Stratified Sampling
GET FULL REPORT

Let's talk

Let us help you grow your company with accurate market research insights.