Our History
In 2016, high-profile political events like Brexit and the US presidential election exposed a significant gap between poll predictions and actual outcomes. This discrepancy underscored the limitations of traditional survey methods, especially in the context of shrinking attention spans and the growing dominance of mobile and digital engagement, which led to lower survey participation and biased data.
To address these challenges, Vodus Research was launched with its innovative OMTOS (One-question Media Tracking Online Survey) solution. Tailored to today’s mobile-centric audience, OMTOS breaks down surveys into a series of individual questions and distributes them one-question at a time through online ad spaces, leveraging the extensive reach of digital platforms to achieve higher response rates from a diverse and engaged audience.
This unique approach has set Vodus Research apart in the market research industry. Our OMTOS solution has consistently demonstrated superior accuracy, notably outperforming traditional methods during the 2022 Malaysian 15th General Election. As businesses seek reliable insights to maintain a competitive edge, Vodus Research continues to provide accurate, representative, and actionable data, revolutionizing the way information is gathered and analyzed in the digital age.
