Brand Health Tracking

Maximizing your Customer Retention and Spending

Branding plays a crucial role in making a lasting impression on consumers, shaping their expectations of your product, and differentiating you from competitors. A strong brand not only drives sustained market share but also fosters organic growth and encourages repeat purchases.

Brand health tracking can provide answers to these vital questions by conducting consumer surveys over time. The insights gained from a brand health tracker enable businesses to enhance their brand by measuring the performance and identifying the strengths and weaknesses of their brand as compared to their competitors.

Our Brand Health Tracking solution empowers you to uncover the motivations behind consumer choices, providing invaluable insights into both your brand and your competitors. With advanced analytics, you can track brand sentiment, recognition, and loyalty, helping you stay ahead of the curve. By identifying what differentiates your brand and understanding your competitors' strengths and weaknesses, you can refine your strategies and effectively capture more market share.

How Can Brand Health Tracking Help Your Business?

Gain a deep understanding of how consumers perceive your brand. Our advanced analytics help you track brand sentiment, recognition, and loyalty, so you can stay ahead of the curve.
Identify what sets your brand apart—and what doesn’t. By understanding your competitors' strengths and weaknesses, you can refine your strategies to capture more market share.
Use real-time data to inform your marketing strategies, product development, and customer engagement efforts. Make decisions backed by evidence, not guesswork.

1. Consumer Purchase Journey

Measure your brand performance by comparing the scores for the 4 key steps of consumer purchase journey between your brand and your competitor’s brands.

Brand Awareness – Measure the incidence of your target consumers who are aware of your brand
Brand Ever-Tried - After hearing about your brand, consumers need to try your brand.
Brand Considered - After trying a few brands, consumers will start considering the brands they have tried.
Brand Preferred - After considering a few brands, consumers will need to prefer your brand over your competitors.

2. Brand Image and Perception

Measure your brand potential through brand imageries to understand how your target consumers perceive your brand relative to your competitors’ brand. Example of brand imageries:

Brand Trust – Confidence and belief consumers have in a brand's reliability, integrity, and ability to deliver on its promises.
Brand Equity - Value a brand adds to a product or service, based on consumers' perception, loyalty, and overall experience with the brand.
Brand Value for Money - Balance between the quality or benefits of a brand’s product or service and its cost, indicating that the customer perceives they are getting a good deal for the price paid.
Brand Progressiveness - Ability to embrace innovation, change, and forward-thinking strategies to stay relevant and ahead of competitors.

3. SWOT Analysis

Vodus performs a holistic analysis of your brand performance and brand potential to assess the internal factors (strengths and weaknesses) and external factors (opportunities and threats) of your brand. This enables us to identify areas of competitive advantage and areas for improvement.

Strengths highlight what your company does well, such as unique resources, or strong brand recognition.
Weaknesses pinpoint areas where your company may be at a disadvantage, such as outdated technology, or weak customer service.
Opportunities focus on external factors that your business can exploit for growth, such as market trends, or technological advancements.
Threats identify external challenges that could harm your business, like increased competition, regulatory changes, or economic downturns.

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Vodus is a leading market research company based in Malaysia that harnesses modern strategies and cutting-edge research technology to transform the landscape of market and consumer insights. Through strategic partnerships with top online publishers, we deliver real-time, actionable insights from all consumer segments across Southeast Asia, empowering businesses with the intelligence they need to stay ahead in a dynamic market.

Announcement: Beware of scammers pretending to be employees of Vodus.

They will contact you via WhatsApp and ask you to complete travel surveys, follow YouTube channels among other things. Our online surveys are conducted on Vodus Rewards and our media partners websites such as Astro, Media Prima, The Star. We will not send you WhatsApp messages asking you to complete online surveys or perform marketing actions.

Email

contact@vodus.com

Phone number

+604 2814 187

+6011 5417 5167

Our Offices

Kuala Lumpur

A-10-01, Pinnacle PJ, Lorong Utara C, PJS 52, 46200 Petaling Jaya Selangor, Malaysia

Penang

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312-E, Jalan Perak, 11600 George Town, Penang, Malaysia