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Aug 01, 2024

Malaysian Consumer Sentiment Behaviour: Halal Consumer Preferences

Explore how Malaysian Muslims make purchasing decisions without JAKIM Halal certification, highlighting cultural and religious influences
Jun 13, 2024

Malaysian Consumer Sentiment Behaviour: Perceptions of Financial Wellbeing and Security

In this article, we share insights on Malaysian consumer sentiments concerning the current economic state, alongside their perceptions of financial wellbeing and anxieties regarding financial vulnerability and security.
May 23, 2024

Malaysian Consumer Sentiment Behaviour 2024: E-wallet App Usage

Measuring Malaysians’ perception of e-wallet apps and understanding their attitude and preferences of using e-wallet applications.

May 09, 2024

Malaysian Consumer Shopping Behaviour 2024: Habits & Attitude

In the realm of consumer behaviour, understanding how people shop is essential. Our analysis of Q1 2024 purchases uncovers valuable insights into why people make purchases and how they make decisions.
May 08, 2024

Malaysian Consumer Sentiment Behaviour 2024: Online Preferences & Spending

This article dives into consumer behavior and spending trends in the retail sector. Through an analysis of past 6-month purchases, we explore preferences across categories in both offline and online channels. Examining shopping behaviors, including price comparison and non-price factors, reveals insights into purchase decision influencers.

Oct 16, 2023

Understanding Your Competition Through Target Segment Research

In this guide, we will delve into the effective use of target market research in Malaysia to gain valuable insights into your competitors, enabling you to stay competitive and meet market demands effectively
Sep 12, 2023

A Complete Guide to Market Research in Malaysia

Interested in learning more about market research in Malaysia? Whether you're a business owner looking to understand the market landscape or a marketer trying to reach your target audience effectively, this article has got you covered.

Aug 11, 2023

Meet the Founder: A Q&A With Dr Kelvin Goh, Founder & CEO of Vodus Research

Discover the Brilliant Mind Behind Vodus Research - Join us for an Exclusive Interview with Dr. Kelvin Goh. Explore his Captivating Vision and the Fascinating Journey that Led to the Creation of Vodus Research. Get a Sneak Peek into the Exciting Prospects of this Groundbreaking Market Research Venture
Jul 05, 2023

A Step by Step Guide to Regression Analysis for Market Research Success

Discover how regression analysis can revolutionize your market research efforts with this comprehensive guide. Learn the step-by-step process to effectively use regression analysis in your research.

Jun 21, 2023

The Importance of Measuring Employee Productivity and How to Do It

Are you struggling to measure the productivity of your employees? This guide provides you with practical tips and tools to help you track and improve productivity
Jun 15, 2023

8 Effective Strategies for Market Research on a Limited Budget

Market research doesn't have to break the bank. Discover 8 cost-effective strategies that will help you gather valuable insights without overspending
Jun 09, 2023

Learn About PSM and how to Calculate the Optimal Price for Your Product

Are you struggling to find the right price point for your products or services? The Price Sensitivity Meter can help. Learn how to use it to make data-driven pricing decisions.

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