FAQ

FAQ

How do Vodus panelists complete survey questionnaires?

We split a questionnaire into individual questions and display each question to users of our online media partners (our panelists) via a site-takeover ad space. The user is required to respond to only one question to close the ad modal to continue to use our partner’s site. The concept is to let users gradually progress through the questionnaire as they repeatedly visit our partner’s site (ie: news or video portal) over a period of time.

How does Vodus identify each panelist?

We identify each panelist using cookies/email as unique ID.

How does Vodus obtain demographic information of their panelists?

We will prompt demographic surveys to our panelists using the same method that we normally use to conduct surveys.