Reinventing

Surveys

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1.Inaccuracy of past election polls shows that conventional survey methods no longer yield accurate results on your target market.

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2.Reason for inaccuracy: Rise in smartphone usage leads to decline in the attention span of users.

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3.Traditional survey questionnaires are too long for the average attention span of users. This leads to low survey participation rate and bias data.

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4.Vodus invents the OMTOS survey technology to solve this global problem and generate higher survey response rate and more accurate insights of your target market.

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What we do

As a leading Market Research Company based in Malaysia, we harness modern strategies and cutting-edge technology to transform the landscape of market insights. Through strategic partnerships with top online publishers, we deliver real-time, actionable insights from all consumer segments across Southeast Asia, empowering businesses with the intelligence they need to stay ahead in a dynamic market.

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Market Research Solution

Brand Health Tracking

Track and compare your brand health with your competitors

Target Segment Research

Create an ideal marketing strategy with insights to maximise ROI

Advertising Research

Measure your marketing campaign's ROI and performance

Product Innovation Research

Test and optimise your product to ensure perfect market fit

Vodus Media Network

Our Vodus Media Network comprises leading media partners across Southeast Asia, allowing us to utilize our unique One-question Media Tracking Online Survey (OMTOS) method to instantly survey consumers through the region's most popular media platforms. This approach helps us build a comprehensive online survey panel that captures the rich diversity of the market.

Through partnerships with industry giants like Media Prima, Astro, The Star, and Sin Chew, we ensure our insights are timely and highly accurate. Our extensive experience in market research and deep understanding of local dynamics equip us to provide clients with the critical information they need for success.

By delivering unique perspectives and actionable insights, Vodus Media Network empowers businesses to make informed decisions in a rapidly evolving landscape.

Vodus Media Network

OMTOS Survey Technology

Show one question at a time to online content consumers

Users will be shown one question of the survey at a time when they visit any Vodus Media Network websites.

Show one question to online content consumers

Minimal disruption

Users answer as many question as they want. They are not forced to complete the questionnaire in one-go.

Minimal disruption

Show next question when user revisits VMN

Users will be shown the next question of the survey when they revisit any websites within the Vodus Media Network.

Show next question when user revisits VMN

User completes questionnaire

Users gradually complete the questionnaire as they repeatedly consume media content across the Vodus Media Network over a few days.

Vodus Media Network

Our Technology

We are a modern market research and strategy company in Malaysia that partners with online publishers to instantly survey 17 million consumers using our innovative One-question Media Tracking Online Survey (OMTOS) method.

To generate highly accurate insights, we partner with various publisher platforms to create a massive online survey panel that accurately reflects the diversity of a population.

Testimonials

“It was a pleasure working with Vodus in discovering consumer behaviour and trends in coffee consumption through a well-planned and executed taste test and target market research in Malaysia. Using unconventional approach in test methods and respondents recruitment allowed us to obtain robust data that provides in-depth insights. This helped us tremendously in identifying and validating our strategies and plans.”

Loh Foong Yee

Head of Marketing

“We engaged Vodus to survey the market to help us develop a go to market strategy.
Vodus gave us access to quality insights which has helped us with our marketing activities.
Their insights have also helped us to develop our product and understand our consumers and market landscape.”

Teoh Wei-Xiang

CEO

“We have a wonderful experience working with Vodus.
Their service is professional at a reasonable price.
The survey outcome had exceeded all our expectations.
We highly recommend their services to anyone who is looking for accurate and professional survey.”

Dr Yong Jia Ying

Senior Researcher

Key Industries that We Cover

We have extensive experience in Market research across a wide range of industries.

Latest Insights

Check out the latest insights, case studies, market research reports, survey results, and market research methodologies from the Vodus Research team.

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