Discover new insights

Providing you a clear overview of your market and consumers by surveying 17 million people in Malaysia

Hey there!

We are a market insight solution provider that partners with well-known online publishers to instantly generate market data from millions of Malaysians through our innovative One-Question Media Tracking Online Survey method.

By partnering with various media platforms that caters to their own niche set of audience demographics, we have created an online survey panel with unprecedented representation of the population.



Instant Insights

Fast turnaround time

Determine market demand

Understand consumer usage and attitude

Competitive brand benchmarking (ad hoc)

Brand Health Tracker

Quarterly tracking

Competitive brand benchmarking

Consumer journey tracker


TAP Insights

Identify your low hanging fruits

Construct your Target Audience Persona (TAP)

Understand your TAP’s behavior and consumption habits

Strategize your marketing campaign

Creative Impact Test

Pre-campaign marketing creative test

Brand impact test

Communication test

Increase success rate of campaign

Brand Lift Survey

Post-campaign analysis

Measure campaign reach

Measure brand impact of campaign

Measure purchase intention and conversion rate



With the shortening attention span of people today, it's getting harder to get the general population to complete surveys. The few people that would do so are generally biased towards people who can be incentivized by low value rewards (eg: students, low income earners or retirees with lots of free time).

Vodus solves this by inventing the One-Question Media Tracking Online Survey (OMTOS) methodology that is more accurate, faster and cost effective.

Our research solution is able to achieve all that by utilizing the combined reach of 17 million Malaysians (53% of population) and content variety (from Chinese to Malay, sports to fashion, religious to tech, entertainment to business, ...) of the largest media companies in Malaysia to draw large unbiased samples to obtain market insights that truly represents the population.

How do we survey the population?

View Demo

Step 1.

Show one question online media content consumers

Users will be shown the next question of the survey when they revisit any websites/app that is part of Vodus Media Network..

Step 2.

Minimal disruption

Users are only required to answer one question each time. They are not required to complete the questionnaire.

Step 3.

Show next question when user revisits VMN

Users will be shown the next question of the survey when they revisit any websites/app that is part of Vodus Media Network (VMN).

Step 4.

User completes questionnaire

Users will eventually complete the questionnaire as they repeatedly consume media content across Vodus Media Network on a regularly over a few days.

17 million active panelists in Malaysia (53% of population)

Media content (news, sports, movies, TV series etc) as incentives

More representative sample (everyone consumes media content!)



High sample's representation of the population

High accuracy of insights

3 days + fieldwork time

Low cost

Articles from our perspectives

Let us help you grow your company with accurate insights.